🌿 Strategic Content & Marketing Partner for Travel, Resort, Wellness & Hospitality Brands
From scroll-stopping content to full marketing strategy — I help hospitality and lifestyle brands turn beautiful storytelling into bookings.
🌿 Strategic Content & Marketing Partner for Travel, Resort, Wellness & Hospitality Brands
Visual storytelling and marketing strategy designed to elevate your property, connect with your travelers, and drive bookings — season after season.
“I help travel, wellness, and hospitality brands turn visual storytelling into real business growth — content creation and marketing strategy backed by 20+ years as a model and creative, plus hands-on experience as Marketing Director for a boutique luxury resort.
Your audience feels the experience. Your business feels the results.”
From boutique resorts and Airbnb stays to wellness retreats and destination brands, I partner with hospitality businesses at every stage — whether you need a single campaign of authentic, scroll-stopping content, or an ongoing strategic partnership covering content, marketing strategy, and revenue growth year-round. Let’s bring your brand to life with visuals that resonate and strategy that converts.
what I offer
Strategic Marketing Partnership
- Property Experience Strategist services — I stay as a guest to document and evaluate the full experience, delivering strategic feedback, content, and social proof from a single visit
- Brand and marketing gap analysis, social media audits, and competitive positioning
- Email marketing strategy and fully written campaigns
- Website and booking-funnel conversion audits
- Slow-season content libraries built to keep your brand visible year-round
- On-site team training and ongoing monthly strategy sessions
I currently serve as Marketing Director for Las Palmas, a boutique resort, on an ongoing 6-month strategic partnership — covering everything from content production to full marketing strategy and revenue growth. I’ve also partnered with Celeste Huatulco on story-driven advertising content built around real guest experiences.
Content Creation
- Complete in-house production — model, photographer, videographer, editor, and social media curator in one
- No need to hire multiple contractors — streamlined, cohesive, and cost-effective
- Content optimized for visual appeal and conversion, tailored to today’s travelers
- Specialized in wellness-forward, experience-rich stays — from boutique hotels to nature-inspired Airbnbs and five-star resorts
Social Media Content (Reels + Posts + Stories)
Scroll-stopping visuals designed to spark wanderlust and bring your property to life:
- A cinematic, vlog-style video featuring the arrival, welcome experience, amenities, design details, and property highlights — captured through an immersive, first-person guest perspective so viewers feel what it’s like to stay with you.
- Short-form videos/reels highlighting rooms, wellness offerings, views, dining, spa, or lifestyle moments.
- Aesthetic photo posts or carousels with on-brand captions.
- Raw clips for storytelling on IG Stories.
- Usable across Reels, TikTok, YouTube Shorts, or your website.
Evergreen UGC for Your Brand Library
Lifestyle-driven content that lives beyond a single campaign:
-
High-quality video and photo assets showing your property styled through the eyes of a real traveler.
-
Perfect for your website, email marketing, Instagram, TikTok, ads, or OTA listings (Airbnb, VRBO, etc.).
-
Captures authentic luxury, tranquility, and comfort through a modern, wellness-minded lens.
This is the same approach behind the 6-month content libraries I build for retainer partners — just right-sized for a single project.
UGC VS. A STRATEGIC MARKETING PARTNER — WHAT’S THE DIFFERENCE?
UGC (User-Generated Content) is original photo and video content created by a real creator — like me — to authentically showcase your brand. It’s genuine, relatable, and builds trust in a way traditional ads can’t.
A Strategic Marketing Partner goes a step further. Instead of just creating content, I help you build the marketing infrastructure around that content — a slow-season content library, email marketing, booking-funnel strategy — so the storytelling is backed by a system built to convert.
Some brands need a single content package. Others are ready for an ongoing partnership that treats content as one piece of a larger growth strategy. I offer both — explore packages below.
Celeste Beach Residences
Working with Jessica has been a delight. She is highly strategic and professional in her work. Within the first week of her posting we secured our first customer using her discount coupon, which speaks to her effectiveness.
She is attentive to guidance, has a great eye for detail, and is both proactive and insightful. Her vision for elegant photography and video content truly stands out. We would definitely consider working with her again on future projects.
Ana Gonzalez
Yoga Huatulco
Working with Jess was a pleasure. She was focused, professional, and so discreet while filming — we hardly noticed the camera! The content she created for our business was excellent. We highly recommend her.
Jane Bauer
Briar Patch Inn
I found it a true joy to work with Jessica. Totally organized and professional, yet so kind and easy-going. I highly recommend her!
Rob Olson
Crazy Creek Resort
Jessica was fantastic to work with – professional, responsive, and a clear communicator. Most importantly, the content she created was excellent. We look forward to collaborating with her again in the future.
Jason Siebenga
